Freelance business can be tough to get started, but there are many effective ways to market the freelance business that will help you reach more clients than you ever imagined. Here are six of the most effective marketing strategies available to you as a freelancer
Hire a VA
If you’re trying to break into marketing for your freelance business, you might find it hard to make time for everything. That’s where a virtual assistant can help. Hiring a virtual assistant is one of those things that makes sense but is easily forgotten. What if they didn’t want to hire someone full-time? Or what if they really did want to hire an intern or some other type of part-time worker? A great way to learn about how people actually use these programs and products is by asking them questions in an interview format.
For example, How do you market your freelance business? is a much better question than What do you think about using freelancer websites as a source of leads? You don’t have to limit yourself to just online interviews either – take it offline! Try conducting interviews at conferences or even on Skype with people who are relevant and interesting.
Create a Mailing List
Freelancers who haven’t started a mailing list are missing out on some crucial marketing channels. Not only is it a great way to build an audience and start conversations with potential clients, but you can use your list as a platform for sharing your best work and building relationships with people who are interested in your niche or industry. If you’re serious about growing your freelance business, start a mailing list today. A successful freelance marketer must possess not only communication skills but also other key qualities such as self-discipline, honesty, and creativity. A good freelance marketer should also be able to stay calm under pressure.
Write Regular Blog Posts
A good way to market your freelance business is by publishing regular content on your website or social media. The more content you produce, the better it is, which will help boost your reputation as a freelancer. People who are looking for someone with your skillset are more likely to come across you if they’re frequenting places that are full of great content like LinkedIn Pulse or Medium. So don’t miss out! Write regularly about relevant topics in your industry and share them on social media. It may take some time before you see results, but it’s worth doing.
Create an Email Newsletter
When it comes to marketing, email is still king. It’s a tried-and-true communication method that millions of people across many industries still use on a daily basis. That said, email marketing has come a long way since marketers started using it as early as 1995. In fact, you can now take advantage of tools like HTML and CSS for your emails, which makes them more effective than ever before and allows you to create stunning newsletters that will immediately catch your subscribers’ attention. If you don’t have an email newsletter yet, start one today. If you already have one but aren’t seeing great results from it, read up on some best practices and try again. Either way, there are plenty of ways to market your freelance business through email. So just be sure to choose ones that align with your brand voice and mission statement.
Build Relationships With Influencers in Your Niche
While you may be eager to get your name out there as quickly as possible, it’s important that you think strategically about how you want your business positioned in the market. For example, if your freelance business focuses on content marketing and or SEO. Consider building relationships with influencers in these niches who have large social media followings. Getting an endorsement from someone with established credibility can help legitimize your business. In addition, reaching out to influencers for a quote or guest post can help you gain exposure without having to do all of the heavy lifting yourself.
Get on Social Media
Social media is a highly effective platform for reaching new clients. Consider opening an account on Instagram, Facebook, and Twitter to start building your brand and growing your client base. Also, consider LinkedIn if you’re in a professional field like digital marketing or web development. These types of platforms can help you make connections with potential clients. Remember that social media doesn’t have to be just about selling yourself. You can use it as a way to build relationships and connect with people who share similar interests.