WHAT MAKES A GOOD LOGO?
A good logo is effective. It is distinctive, appropriate, practical, graphic, simple in form & transmits a predetermined message.
5 PRINCIPLES of effective LOGO DESIGN
1) SIMPLE
A plain identity design is easy to recognize and allows the good logo to be versatile. Good logos feature something distinct without being overdrawn.
Think Apple’s bite!
2) MEMORABLE
An effective logo design should be memorable and this is achieved by having a simple & appropriate identity .
Think McDonald’s!
3) TIMELESS
A practical logo should endure decades. Ask yourself, will the good logo still be adequate in 10, 20, 50 years?
Think Coca-Cola!
4) VERSATILE
An effective identity should be able to work across a variety of applications.
eg. On your website, clothing & more.
Think Nike!
5) APPROPRIATE
The good logo should be designed for its intended audience.
eg. A toy store’s identity would be vastly different from a law firm’s identity .
Think Toys ‘R’ Us!
As mentioned, a good identity is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner’s intended message. You should follow the five principles below to ensure that your design meets all of these criteria:
- Simple
- Memorable
- Timeless
- Versatile
- Appropriate
Smart Pictorial
SmartPictorial offers a wide range of services that include designing and marketing. It offers a variety of services that include: Professional identity design – Professional print design – Print & web page design – Web page development – Web page branding – Digital advertising – E-commerce Development (Woocommerce) – Internet marketing services such as Google ad words, social media marketing, and more.
If you want to attract customers and create awareness, you need a well-designed website. SmartPictorial is a website design and marketing company that builds websites with a purpose. We help brands generate new business opportunities, increase revenue, and grow their brand presence. We help build a website strategy that aligns with your goals and objectives.
